Have You Heard The News? Lego flowers are in!
Lego's the toy that adults can never stop playing with and have you heard about their new advanced kits? I have always been interested in Legos and have enjoyed my fair share of Lego builds. When I saw the article on Bloomberg's website about the Lego flowers being the #1 seller over Christmas I was very much intrigued. So the first point that caught my eye with the article is that social media influencers that record videos and/or create shorts of them building the Legos are one of the largest reasons that Lego sales are continuing to go up. Lego has full embraced social media and content creators using it to their advantage. One big example of this was the Tik Tok Influencer, Andrew Maddock, who created the video below of him building a bouquet of Lego Roses. Point number two brings us to who the flower Legos where intended for. The audience that Lego is trying to reach with the flower series is the older p...